2019 Event Trends - Find out what you should expect next year


(Belinda Booker) #1

Event planners are feeling optimistic about 2019. Here’s what they think is going to happen…
Do you agree? Are there any other trends you’ve noticed?


(Allison Pinney Collis) #2

Here another article I’ve read on event trends this week.
2019 Event Trends That Will Change the Path of Events)

An event should always be a journey and data is our most powerful tool to support its delivery but both are areas under utilised - it also requires behaviour and system process change from our clients/internal and external

If you’re interested in sustainability, the WHO have a set of gudielines to support ‘healthy events’ most of which are common sense. Single Use plastic is an easy challenge to overcome — food waste is problematic esp for free events with a high no-show rate.

I’ve just drafted a tender which will call for a reduction in call waste from venues - for me the solutions means moving away from the traditional event catering formats and also looking at how food can be redistrubted for social good - tircky with H&S restrictions and liability etc


(Belinda Booker) #3

Great article. I agree about the value of data. I have been speaking with a company called Zenus recently that has just released a smart camera, which can analyse the number of people who come by a stand, how long they stayed for on average and how they felt about the experience by reading their facial expressions (cool, huh?).

With regards to food redistribution, do you know about Olio? https://olioex.com/catering-surplus-food/
What types of event catering formats do you think could reduce wastage?


(Abena P) #4

I’m really interested in reducing food waste from venues. It has been a battle for us to get venues not to over cater our events. Would you be able to share some insights on the tender that you drafted calling for a reduction in waste?


(Carsten Pleiser) #6

We just analysed some of the biggest social media trends for events in 2019 and we found that these things are playing a more crucial role these days:

  • Brands need to regain trust of its users by providing honest, authentic, accurate & valuable content during the entire event lifecycle
  • Putting a real, human face to a brand and to social media is key in building trust and loyalty
  • Being transparent is crucial
  • Brand can no longer ignore social ads
  • Video marketing on social media & stories are increasing

Don’t want to bloat this post, so if you’re interested you can check it out here.


(Belinda Booker) #7

Great piece as usual Carsten. So are you saying that it’s better to have, for example, social accounts for the event’s Founder, rather than accounts for the event itself?


(Carsten Pleiser) #8

Absolutely and thanks for your kind words, @Belinda_Booker

So I give two examples of event marketers doing it really well. Dave Gehardt from Drift and Britta Schellenberg from Brightcove. Also, giving a behind-the-scenes look of the event and introducing team members working on the event.

But yes, personal branding of the event owner and/or leadership team is key in my opinion.


(Belinda Booker) #9

Just taken a look at those - great examples!


(Jos) #10

Hiya all,

Great conversation so far really good points and good to see what is happening in events.

I was reading this the other day, covers more on the venue side and what they are seeing come through the doors and where (most importantly) not people are spending money and time.

Have a read, if you have any questions please do ask :slight_smile:

Jos


(Belinda Booker) #11

The mini food/drink festival trend is interesting. There seems to be growing interest amongst the public in particular types of food and drink i.e. cheese, chocolate, gin or Prosecco, so much so that you can build a whole event around them. People are increasingly becoming aficionados of their favourite foods, and as such there could be opportunities for specialist events. How about a burger festival? I’d go to that :yum:


(Jos) #12

Count me in!!!

I was talking to a local supplier, there is a lot of work in that area privately within the corporate world.