Hi there - am doing some early stage research on changing business models for delegate sales. Has anyone any examples of changing from charging a standard delegate fee per person/per conference to creating a sort of membership club scheme whereby clients would pay an annual fee and from that have access to your conferences.
If so, what sort of additional benefits were offered as part of this membership to make it attractive?
By way of background, I work for a financial conference business active internationally. We organise multiple events per year (normally fairly large ones of about 400-600 people), charging about £1000 per conference pass. We do have a magazine/website with industry content, so there are addtional things we can offer clients (though access to this content is free). Perhaps some personal profiling of the members on the site would be an option?
My thoughts on this are at a very early stage (as is probably evident!) - it might well not be a feasible idea at all. The drivers for looking into it are de-risking the business from volatile delegate revenues and (in some markets we work in), tax efficiency.
Cheers for any help.