Interested to hear whether people have seen ticket sales/registrations from event listings and if there are any particular sites that they recommend? I’ve used them for various events - targetted by interest/geography/audience when possible - but it can take a while to set each one up. .
The key is to set up unique urls and track the quality of traffic through Google Analytics. I’ve found that specialist websites for events tend to work best but it’s really trial and error with very careful monitoring to find out which work the best for your event.
Thanks Jemma. Good advice!
That’s right. If You Can’t Measure It, You Can’t Manage It. But this is some other another very very big topic.
Going back to the original question I will suggest you test - AdWords display combining Topic- Event Listing + Contextual KW targeting. This should show your banners on event listing websites part of GDN but only on pages with kws you want to trigger. if you link AdWords and Analytics you will have full information about the placements and their performance without the need of any utm tagging.
All the best