For most of my career I've been a generalist marketeer. I've specialised in PR, advertising and most recently writing for certain projects but for most part I've been a 'good all rounder'. However, times are changing are changing and this interesting piece from LinkedIn on the rise of the hybrid marketeer describes how the role is developing way beyond "the ability to commission, judge, write and edit compelling content." Where once I was too busy with the pressing demands of the day job, I'm now making time to read up on the latest developments on a daily basis. Are you becoming a hybrid (or always were) or are you sticking to your guns as a generalist or specialist?