The digital experience. I think most events now people expect their to be an end to end digital experience. Content needs to be developed pre-event to attract attendees and digital versions of at event content such as presentations is expected to be made available one way or another. People anywhere in the world can “visit” events now, participate in discussions, ask questions, check out exhibitors, request demonstrations, etc. With the development/roll out of technologies such as VR and AI, the digital element of events is only going to increase. The days of “all under one roof” are fading fast.