Hi Paul, having checked out your event page, I think you could connect better with the students by addressing them directly i.e. "It's not easy managing your money when you're a student. You've got so much to pay for; tuition, rent, food, not to mention your Student Union bar bill..."
Talk about the problems this app sets out to solve and make it relatable to them, after all, budgeting is dull! Plus, what's in it for them to attend the roadshow? I think they'll need a reason to register. Maybe award the crate of beer Melissa suggests to the best name suggestion at each location?