Do you need specific optin to use your email database to create a custom audience on your social media account?

custom-audience
social-media
dataprotection
gdpr

(Melissa Saunders) #1

Hi all
Creating custom audiences on social media using our B2B email database has been recommended to me as a way to promote a forthcoming event. Does anyone know what the GDPR requirements are on this please?
Thanks
Melissa


(Belinda Booker) #2

Hi Melissa, You will need to have obtained consent to use their email addresses for re-targeting them on social media: