According to The Pulse Report, 31% of event planners think budgets for marketing and communications will increase in 2018. It’s the biggest anticipated increase in spend across the board. Do you agree that promotions will be your biggest area of focus?
The report says: “The anticipated shift in spending on marketing isn’t remarkable given the changing algorithms at Facebook: event organisers are under more pressure to pay for views and clicks in a way that wasn’t necessary in the past.”
Do you plan to spend more on marketing in 2018 than you did last year?