I don’t often post content from our own blog but I thought this would be an interesting discussion point:
We surveyed event organisers/marketers to put together this benchmark report of email marketing for events. Essentially it shows you how your email marketing stacks up against the event industry averages.
Here’s a few infographics I thought were interesting:
How do these stats compare to your own performance?
What areas of your email marketing are you trying to work on?
Is email even an important marketing channel for you?