That's very true about beef. The environmental impact of beef is 10 times the impact of chicken or pork. Cows are incredibly inefficient at converting grain to meat; the loss of 1 kilogram of beef has the same effect as wasting 24 kilograms of wheat. Red meat production affects air and water quality, ocean health, competes with biodiversity and is the largest land user in the world.
We don't all need to become fruitarians but I suspect it is very easy to switch beef for chicken on event menus and most attendees would not care. In terms of using pork, in your experience, does this create issues for those with dietary restrictions, perhaps for some religious groups?
I'd quite like to put a few example menus on my website showing meals that are delicious but with lower environmental impact (another one on my todo list ). Would this be helpful, do you think?
Also, do any event organisers in the UK have any experience of serving this beef substitute, Beyond Meat? Apparently it looks and tastes like ground meat and has even fooled food critics. I'm not sure if it has reached these shores yet though.