I’ve been a freelance event organiser for a very long time and one of the most useful things I found out was how important having Photographs were.
Photos of past events give the attendees a lot more confidence to attend future events, they can see the kind of people that attended, how to dress, what the venue looked like, etc. And if it’s a first time event having photos of the venue itself helps a lot. Without a doubt having photographs on my booking pages helped push up sales.
Photographs became so important to the events I organised that 4+ years ago I bought a professional camera and started taking photographs at my own events and building up my skills (and a now large number of flahes and lenses later) do photography on the side.
Being an event organiser myself I think it’s a great advantage when taking photos as I have a sense of the kind of photos that are useful to the organiser and also to how to treat people and look after them. I’m also able to spot potential problems during the course of the event and alert the organiser to them.
I also developted a unique offering which most photographers don’t do (because I shoot with a camera that has built in WiFi) which is provide a stream of photos during the event which the organiser can upload to their social media as the event is taking place. This comes in particularly useful at large conferences where the company might be making a huge annoucement and have a global audience that can’t be at the actual event but still wants to see photos as the news is being annouced.
I still continue to organise events on a freelance basis, but I’d love to get more work photographing events and conferences for others, both in London where I live but also further afield as I love to travel and see new places.
Any tips on how I go about doing this? I’ve created a website with examples of my past photos and event organisers do find me through that but would like to be more proactive in finding Events & Conferences in London and surrounding areas to photograph and building up relationships with regular event organisers.