Hi Megan, that’s a great question and I think the post mortem is really important. For most of my clients I’ve done a post event report which evaluates each marketing iniative, how well it worked and any learnings/recommendations. Sometimes I’m asked to just email that over to the client and on other occasions I’ve debriefed at meetings. In a meeting, generally the show director has debriefed first and we’ve been through all the headline numbers. This has usually been followed by debriefs from the sales, marketing and operations teams who summarise the wins, issues and learnings from their respective areas.