Do you give free tickets away for your event via a competition, through a sponsor or as part of a social media tactic?
How many is too many? I see festivals (music) that put a sold out sign up then start giving away tickets in competitions. Is that due to a supply and demand market? As soon as my even has the sold out sign up (we’ve sold out 3 years running earlier each year) I am inundated with requests for tickets. Annoying as we put a lot of effort into giving people plenty of warning.
What’s your stance on giveaways for your event? Why do you do them? What do you gain from them?
I do a few giveaways while tickets are still available. I also say that even ticket holders can enter and if they win they get their money refunded so in effect they are still getting a free ticket. Only fair otherwise people will sit on the fence if they know a competition is pending (well that’s what I’d do!).
We tie our giveaways in with our sponsors, for example we just announced a drinks partner, a rum company. They gave us 2 bottles of rum and 2 t-shirts to give away as part of the brand awareness so we threw in 2 weekend tickets as well. That went down really well.
We shall give away 3-4 pairs of tickets to charity event organisers that we know so they can put them in their raffles. Then we do one final competition at Christmas for the full works… 4 weekend passes, a glamping tent, a signed goody bag from their favourite band of the weekend for each person in their group, meet the band, festival goody bag and drinks vouchers. We run that one for a month as its fairly big prize.
That’s how I do it anyway. I take full advantage of social media and our website, app and email newsletter to get the word out far and wide.
Interested to know other peoples thoughts.