Hosting an event to market yourself/your services


(Gordana Stevanovic) #1

I was just wondering, when starting out in events, could you hold an event to market yourself? This would be just for those events you’d be specialising in eg. Corporate, party, festival etc. What do you think, good or bad idea?


About the Getting Started as an Event Planner category
(Nick Lawson) #2

It’s an interesting one, but one that I have zero experience in. I imagine it’s essentially the same as a company/product launch party?

How would you communicate the value of the event to attendees? e.g. “what do i get out of it by attending?”

Another route to go down might be do a seminar/workshop instead. For example, run an event entitled “3 Strategies to Improve Your Conferences” and put together some strong content or expert speakers, and market it to conference organisers, and then turn them into business leads for yourself.


(Abena P) #3

@Gordana1165 I’m interested in doing this too. I provide sustainable event management and so I was planning to host a seminar at a sustainable venue, with some guest speakers. Does anyone have any suggestions on pricing this -the speakers are good quality, but since the primary purpose of the seminar would be to promote my services, should I make attendance free?


(Gordana Stevanovic) #4

That’s a good question, as I’ve read on this site previously, is that free events usually don’t work well, as its harder to get bums on seats, so something else is needed to entice and give potential clients a reason to come.


(Nick Lawson) #5

Are you referring to this thread below?

From my experience I wouldn’t jump to the assumption that free events don’t work, just that it is harder to calculate attendance rates. People are more likely to ‘buy’ tickets if they are free, but less likely to attend. So with free events it is always important to ‘sell’ more tickets than you have capacity for at your venue, as good proportion of potential attendees will be no shows (from experience around 50%).


(Gordana Stevanovic) #6

Sorry I might not of worded my comment properly, but what you just mentioned is what I meant, not that they don’t work, but yes as you also mentioned, to offset less attendance it is better to invite more people.


(Damilola Onamusi) #7

This sounds like a great idea, so firstly well done to you for thinking of it.

It really depends on your Target Audience, who do you want at the event? What is the age bracket? Once you’ve established this, pricing will become easier. Tiered pricing is always good too. Also conduct some competitor research, what do others charge for this sort of event, this will also help.

I would stay away from a free event, just because it’s always harder to convert free delegates into paying delegates in the future, and also Nick is right, it is harder to calculate attendance rates.


(Abena P) #8

I’ve just started to put the feelers out to see if my speakers will be interested. I’ll report back and see how it goes. At the moment, I’m targeting an audience of about 60 people and leaning towards charging a fee of £10 per guest (no science behind that :slight_smile:, just seems about right for a networking event in London).


(Damilola Onamusi) #9

Depending on who you have speaking at your event I’d say you can charge more for the event, as there is added value of who they can meet and potentially partner with in terms of business.

60 people between what ages?


(Abena P) #10

Really? What would you suggest for a suitable attendance fee? My speakers are likely to be senior executive/partner/business leaders. I’d be targeting graduates and early stage career professionals, so age 22 to 35 or so. Plus those interested in the businesses of the speakers. Thanks for your help, this is very useful!


(Damilola Onamusi) #11

Yes of course, if you have a CEO of a well know blue chip company speaking, you can justify charging more as attendees get to ‘rub shoulders’ with this person.

I’d say have different ticket types such as Public Sector, Private Sector and the Graduate

The most expensive being private sector and the cheapest being graduate.

It’s difficult to suggest a price however an example could be:

Private Sector: £70
Public Sector: £40
Graduate: £25

Based on this you’ll be able to increase your prices year on year, however you will need to revise this should you not have ‘star’ speakers. Your marketing will be important as you’ll need to communicate to the consumer the benefit of coming to your event and what they can get out of it, this way you’re justifying the cost earlier rather than later.


(Abena P) #12

That’s great advice, thanks! I’m in the early stages of planning but I’ll let you know how it goes.


(Damilola Onamusi) #13

Please do :slight_smile:


(Tasha Parker ) #14

Think about getting other event support providers together and hosting a local/regional expo - Show Me Wellington does a great job at this (Wellington NZ)


(Gordana Stevanovic) #15

Along the line of this topic, I thought this might be a great way for everyone to network as well as showing my talents and what I’m capable of. I was wanting your views, As my event studies are coming to an end and need to complete by doing an assignment in which I need to create my own event.

This is my idea, if I could get guidance and any tips:
Event Idea: Trade show/Expo.
Invite: Event planners, Prospective clients for either or both private and corporate sector and vendors.
Booths: Vendor and event planner booths, decorated in their own way, to express and show off their talents, taste tasting, etc.
Ticketing: Charging a reasonable price that I can break even.
What would the legality be of running something like this?

Would this be too big of a project, to have as an assessment?
I’d appreciate any guidance.


(Damilola Onamusi) #16

Hi Gordana,

I have some questions, will you be doing this yourself? How many booths are you planning to have? Will the event be indoor or outdoor?

Once I have those answers I will be able to offer some advice


(Gordana Stevanovic) #17

I was thinking indoor, and in between 6 to 10 booths.


(Gordana Stevanovic) #18

Sorry, yes I was doing it myself.


(Mill Darby) #19

Hi Gordana - are there specific guidelines you need to meet with your assignment?


(Mill Darby) #20

I agree with Nick - if you want to market yourself I would do a workshop/seminar because its directly targeted to the people you want to talk to. The other option is to maybe use your local networking groups and be a sponsor for their next networking event, that gives you the opportunity to showcase what you offer