While the technology world has embraced the idea of testing products by launching very simple versions of them and then iterating on them, this isn’t so easy for physical events. The cost of launching a digital product can be practically 0, while with events you still have venue hire, catering, production etc. to consider.
So can you validate event ideas before running them? If so, how? Or is it possible for even organisers to adopt the tech approach, and just launch free, bare-bones events (e.g. getting a free room upstairs in the pub with no catering, fancy production and A/V) and then building from there?
Would love to know your thoughts!