I’m writing a blog on how to grow your event by attracting new audiences and would very much like to hear from anyone who has done this.
Have you targeted secondary audiences outside the original brief such as in different sectors, professions or special interest groups? How did you go about this? Did you produce specific promotions? Did you introduce new event content to appeal to those secondary audiences? What did you find most effective?
Please comment below if you have any experience of this or private message me if you prefer. Any help would be much appreciated.
Thanks in advance, Melissa