I have a condition, and it's serious. I'm told that admission is the first step to recovery, but I don't think I'll get better. See, I'm an incurable maphead. I love maps—the pretty ones, the ugly ones, even the "OMG I can't believe how wrong it is" ones. Whenever I attend conferences or events I check the collateral and branding for a map—sometimes because it's a new city I've never been to, sometimes because I want to see if the map is designed well, sometimes because I just…well, like I said, I have a condition.
Anyway, I'm curious how often those of you who plan events use, create, or commission maps for your branding—and how useful (or not) they are for your attendees. I feel like maps might be a big hurdle for some events on a budget, especially since we all have maps on our phones, but in my (admittedly skewed) experience, I've always enjoyed seeing how an event presents itself in terms of its venue, location, city, or region. It seems like a great opportunity for local pride and boosting.
That's a roundabout way to introduce myself, but I am curious. What do you think? Are event maps a necessity or a luxury—or does it depend on the event?