How to Find the Best Date for an Event

I know this might be a bit of a basic question, but does anyone have a central point/place that they use when they’re in research mode for an event and need to find the best date with less competition. I know there are lots of event pages out there, but is there one that has the majority of business events in London so I can make the process of research a bit more reliable?

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Really interesting one! First thing that came to mind was places like the Eventbrite discovery platform, but obviously there isn’t one that has all events on it.

Have you tried doing an advanced Twitter search using your dates as the keyword (e.g. "17-18 November) and then filtering by location - since most people will tweet about an event?

Very interested to see how other people do this…

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Is it a general business event or in a particular industry? What’s the profile of your target audience? That will help determine which events could be competition and where to go looking for them.

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Yeah I was thinking Eventbrite and Twitter - probably the most reliable. Thanks

Thanks Belinda, so I was thinking in general for startups, entrepreneurs, fintech, finance, crowdfunding, business, tech etc. I know those are very general, but I think there can be a fair amount of crossover and I want to plan an event forecast. I think Twitter could be a good place, although if I’m looking in February, not everything will be up yet. Thanks for responding.

The only place I know about is for trade exhibitions: https://10times.com/unitedkingdom/tradeshows You can filter by dates, locations, subject matter etc.

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All these are great suggestions so once you have honed down possible date selection don’t forget that the final decision has always to be based on what is the day and time that best suits your target audience

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You might find this useful as well: https://tfl.gov.uk/status-updates/planned-works-calendar Have had too many events affected by engineering works especially the DLR to ExCeL London.

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Thanks all - I really appreciate your help and advice on this.

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you’re very welcome and best of luck with it. Do please let us know how you get on and post any other useful sites you come across re this.

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I sometimes do a cursory check on Lanyrd but not convinced that it is widely used! Also good for getting ideas for speakers and topics.

http://lanyrd.com

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Hmm I don’t think there’s one place to see everything that’s taking place. However, I guess it’s only the bigger events that will be the main ones to avoid. You might have to do it the hard way, venue by venue. Most of the bigger event venues have event calendars on their websites. On the other hand, you could actually benefit by unofficially co-locating with a bigger show…

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Top tip!

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The Showslice website helps event organisers who want to co-locate their events and share infrastructure, venue etc

http://www.showslice.co.uk

It’s worth a look. Reduces the cost of events and is more sustainable too!

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Thanks @muonabena I didn’t know about showslice. That’s really helpful.

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