When the Pulse Report surveyed event planners last year, only 3% were planning to deploy augmented reality or virtual reality at their upcoming events. This year, that’s grown to 15%. It’s still a relatively small proportion but the increase (400%) is significant - if it continues at that rate, it will be 75% of planners using it next year! Do you agree this is the future?
Do you plan to use VR or AR at any of your events this year?