I’ve just been sent a questionnaire from the organisers of an event I was unfortunately unable to attend last week. I started my career in research so I’m a big advocate and always recommended at or post event research to clients whether that be using an external research company, using specialist software or creating their own bespoke questionnaires.
Not all organisers find the budget for that or see the value though and I would love to get members’ thoughts on this. Do you undertake visitor research? Does it give you actionable results/learnings to help you create event better events going forward?