- Yes, they still have a place
- No, the format should rapidly change
I have always been a firm believer and I still am, that the conference and event industry will never die based on the undeniable need to meet face to face in business. We all know conferences have always had 2 main points of ROI,
1 - Knowledge Building
2 - Networking.
But as we look at the facts from recent event studies we know that upwards to 75% of modern conference attendees view networking as the main and greatest ROI from attending live events. And as content continues to become more and more easily accessible, the knowledge building factor at events becomes less and less relevant. So as we look at the traditional format and purpose of conferences, I have to wonder, are they still necessary or is this event format rapidly begging to dissolve?