I would like to point out to begin with, this isn’t about me touting for business!!!
I run a rock and metal radio station, we have over 1 million listeners a year (around 3,000 per day) and we have just this week launched commercials on air for the first time. Its mainly for bands, tours, new album releases etc but we have had a few festivals and event companies get in touch (although no bites yet from them).
Have you ever paid for radio advertising? Do you feel it worked? Do you have any feedback about what/how you advertised (for example, what was advertised in your script, basic info or deep detail)?
Would be interesting to hear what other event organisers have done on radio or if not, why not? Is it the price? Do you not feel it would be worth it to your business?