First off, Happy New year! I hope the holidays have been splendid for you. Currently, I work at an events tech/advertising company and we cater to many industries ranging from trade shows all the way to large scale music festivals.
More recently we have seen an increase in the demand for technology that creates a unique experience for the users. When we think of who is attending these music festivals or art events world, they are typically millennials. These attendees thrive on experiences.
Experiential marketing is on the rise. People are sick of being blatantly advertised to but instead seek an experience or a reward. I was just talking about this on another post but social vend has been a unique way of capturing data, social media, etc. without the pain of actually asking. Think of it as a vending machine that is 100% customizable.
Any arts event can easily lease one of the social vend machines and up-sell the branding to large companies. The interaction on the touchscreen of the social vend machine is customizable… you can put a game on the touchscreen, a social interaction and much more. Once the action is complete, the machine will than give the prize which is also customizable. One possible interaction is Ray Bans using the social vend machine at Coachella. They can input a specific social interaction. One that is complete, the user inputs their username which the machine will than recognize and give the prize out to that user.
Another trend I have notice are tech companies working together in the events industry to create a unique experience. InCharged recently teamed up with Uber and created a “charge and go” station at Coachella 2016. People were encourage to wait for there Ubers at the charging station or just in general use the charging stations. But what makes a charging station unique for large scale events? Communication and documenting are the reasons. Communication between friends at the concert is imperative whether it’s knowing there whereabouts or because of safety concerns especially with the rise of terrorism at large scale events. Additionally, how would a concert attendee order there Uber home without a charged phone?
I think really catering to the users experience at these events is the end goal. Try to customize a unique experience for them, care for their safety and overall give them the necessities needed in their everyday lives and you will have a successful, safe and fun event.