http://www.meetpie.com/Modules/NewsModule/newsdetails.aspx?t=Industry-labels-name-and-shame-list-as-unprofessional&newsid=25921 What do people think of this list of event ‘freeloaders’ said to have been compiled by various venues and suppliers? Is it helpful or unprofessional?
Assuming they’re complete time-wasters then I think they do need to be rooted out. Depending on the event this might take more resources/effort than it’s worth so depends how much of a problem they are. Annoying though if they’re quaffing champagne and taking goody bags. The events industry work so hard - we really don’t need people taking the P!
In my experience, I’ve known of people from one-man-band publications who always seemed to be at every event and wondered about the value those individuals were able to add. But, at the end of the day, I guess it’s up to the organiser to screen attendees’ credentials.
Capacity and scale are key. Ideally, we need to monitor registrations and use the information to effectively build relationships with delegates before events we can often/usually spot ‘freeloaders’ and reduce the impact.
One man bands can be significant influencers. An aspiring blogger who works in a niche market may only have an audience of 250 followers, but they may be the perfect end audience!
I guess it depends upon sector and if they are subject matter experts.
Yes, you’re quite right. Micro audiences are more powerful than ever these days - the landscape is certainly changing in terms of PR and marketing.
And all the more challenging!