Social Media Influencers at B2C Events

research

(Rose Cira Garton) #1

Hi Everyone, I’m new to this forum/group. So I’m excited to introduce myself.

I’m currently undertaking an exciting research project surrounding the use and influence of social media influencers in B2C events, this research is being supported by EvCom.

The research will consider the scope of pre, during and post-event objectives and outcomes surrounding the use and influence of social media influencers.

The participants will ideally be UK based, have used social media influencers in their B2C events within the last 12 months. The interviews themselves should take no longer than 30-45 minutes and will remain anonymous.

Call for Research Participants
“Qualifying the use and influence of blogger and social media influencers in B2C events”

The research is being supported by EvCom.
Please see full details below.

If you would like to be involved in this exciting project please email
rg4997f@greenwich.ac.uk or j.templeton@gre.ac.uk

https://www.evcom.org.uk/news/our-news/the-university-of-greenwich-call-for-research-participants/


(Melissa Saunders) #2

Hi Rose, welcome to the Tribe and thanks for joining us. This sounds like a really interesting piece of research. Will the findings be made public?


(Rose Cira Garton) #3

Hi Melissa, thank you for welcoming me.

Yes, we are currently in the process of applying for publication. If successful the research will be available publicly.


(Melissa Saunders) #4

Brilliant…please do keep us updated on this and best of luck.