With our events, we’ve not gone down the sponsorship route as yet, as all our events so far have been free. We’re looking at ways to monetise them down the line, but phasing this in slowly due to not wanting to shock people with fees!
(Just as a reference, we hold 1 networking event per month which is free to members, and always will be - we’re looking to start to monetise some of our additional events, lunch/afternoon/evenings they’ve been so far - these are the types we could be looking to attract sponsorship.)
So yes, was wondering the best way to attract potential sponsors? What are the kinds of things that are best to offer, or highlight, if we found people that would be willing to sponsor some of our events which would end up paying for some food offerings, drink offerings etc?
(As in, the level of promotion we would need to offer them, is offering stats/metrics of their reach etc the norm, or are the obvious types of promo more than adequate - i.e. their branding over the event imagery, mailshot, website, twitter etc, and their banners in the event room etc?)
We have had one person approach us so far offering sponsorship of some sort, but this is in the early stages and we’re yet to meet with him about it. But yes, as a sponsorship virgin, any top tips would be great! Many thanks @Adam_Parry