I was talking about this only yesterday with my business partner. We were thinking of sending postcards with discount codes through a direct mail campaign. His concern was the cost involved. I wonder what the ROI on a direct mail campaign would be.
As well…While it’s true that people don’t receive much in their mail anymore, most of what does come consists of bills and junk mail, and I don’t know which is worse. I’d be concerned with how much of the marketing material from the event promoter would be simply thrown out with the toothpaste coupons.
That being said, depending on the target market, a direct mailer could work. Not to sound too ageist, but I think those of us who remember getting mail (GenX and above?) would have their attention grabbed by something other than a credit card statement.