I have used influencers and micro influencers for an event I had at the start of 2017and the ROI was beyond expected.
However I have to say that we decided on this approach based on the audience who where millennials intrerested in Luxury lifestyle and who better sells this than instafamous girls?
The influencers attended and took over ower Instagram stories, snapchat as well as posting on theirs also which gained more traction and engagement than previous attempts at conventional marketing. Often they will also attend for free in return of a luxury gift bag I found! This saves us even more money and gets the job done.
I am going to continue with this marketing strategy for our next Luxury lifestyle event for sure.