Using ‘influencers’ to promote your events?

(Melissa Saunders) #21

Interesting! Not used but interested to see any responses to this.

(Belinda Booker) #22

I’m due to interview an influencer specialist tomorrow so I will ask this question.

(Tom Williams) #23

We’re planning our February webinar at Hubb right now…would influencer marketing be something you’d like us to cover? We’re collaborating with an event marketing expert this webinar, so it wouldn’t be hard to have him give an introduction to the idea and then share some event industry-specific strategies and approaches. Would that be helpful for anybody?

(Melissa Saunders) #24

Sounds great Tom. Please let us have the details when you have them. I think it’s something that people feel they should be doing but have no idea where to start.

(Melissa Saunders) #25

Interesting developments coming on Facebook with it’s creator amplification tool set to impact on influencer marketing:

(Belinda Booker) #26

Interesting. So brands will now pay to promote posts by influencers to a wider audience. Will this work given that these people are not engaged with said influencer?

(Richard Millington) #27

One of the things that has worked well for us in the past was to find speakers who do have a big following and then design customer social cards for them.

When we promote the event, we @mention them. As a result, they’re very likely to retweet the messages to their own audiences.

(Melissa Saunders) #28

Yes in the same way they promote their own posts. Brands will retain control and decide whether to promote the influencer’s post or not. I think it will ultimately thin out the number of influencers and improve the quality. Brands will need to see a good ROI and only those delivering conversion will keep being rebooked. So it’s not just about the number of followers and potential reach anymore. Since Facebook will favour personal posts over Brands, influencers will need to be on message but avoid posting an ad as such. Interesting times!!

(Tom Williams) #29

As promised, our February webinar will be about influencer marketing (and attendee persons) at events. We’ve asked Nick Borelli, one of the most influential and entertaining event marketers in the industry to introduce both topics and share how you can use them to focus your marketing and drive more registrations.

Details and registration are here:

Hope you all find this helpful as you’re exploring influencer marketing for your events. Happy to answer any questions!

(Melissa Saunders) #30

That’s great news Tom. Would it be OK if I post this separately in the Events for Event Profs category?

(Tom Williams) #31

Sure thing, Melissa.