Much has been said here Jason, great advice throughout. I also believe with the advent of mobile ticketing, our lives are so busy, thinking so far ahead rings alarm bells for many. I work with traders on a daily basis with a site I run in the UK, and we've seen a dramatic shift in the last three years with pitch take up time to being more last minute. We are all victims of cash shortfalls, so our disposable income is not what is was and its difficult to save, however, that being said...
May I offer my pennyworth?
We all need to remember Eventbrite, ticket master or even selling tickets in a pub or library, are only the tools to get to market. If the offer is right, then people WILL hunt your tickets down!
Maybe its time for a bigger picture look from a complete outsider? Happy to help.
What event/s do you aspire to be - and better them? How are they 'playing the marketing game'? What do they do that you don't?
What market are you trying to attract and why? Attracting a broad spectrum does not work. Be more specific.
Is your event inspirational or aspirational? Each needs a different slant on the marketing. Scatter gun marketing is old hat and does not work anymore.
Is your marketing joined up and branded? Could it be better - loads of advice on Eventbrite.
Is your event delivering on its promises? Working with traders is my speciality, if you want me to look over your trader offer just get in touch.
Dwell and spend time. Are the activities at your event what your visitors actually want? How do you know this?
Ticket price - again - if the event is so fantastic people will pay and hunt tickets down - within reason of course.
Have you any feedback from previous years from your visitors and traders and if so, presume you addressed their comment and told people about what you have done to improve, on your website?