glad to hear the seminar campaign is working well. I’m just about to run LinkedIn ads for the first time. Heard mixed reports so fingers crossed!
I worked on events in two new locations last year which brought their own challenges. One was in a heritage town with hardly any outdoor advertising opportunities available due to restrictions aimed at retaining the character of the area. I made friends with the tourist information centre & made time to go and see them. This paid dividends in that they put me in touch with some useful local contacts so I could utilise some promotional opportunities not generally available.
The other event I assisted with was out in the countryside which unfortunately experienced access problems caused by bad weather. Based in the South East I take easy internet access for granted but this proved to be a problem on site and hampered visitor communications on the day. So my recommendation to anyone organising an out of town event in the U.K. is leave a member of the marketing team behind with access to all communications channels & have a plan ready. In the event of a problem you can then at least get information out to anyone traveling to the event & manage communications from the organisers effectively. Even if the team can’t contact them they’ll soon see on social media if there’s a problem and can at least acknowledge it/look for solutions on behalf of the team.