What's your last minute 'go to' for driving attendance?

marketing
eventpromotions
engagement

(Melissa Saunders) #1

It’s the day before your event is due to start. The ads have run/are still live. You’ve sent all the emails. The ‘show opens’ press release has gone out the door and your social media activity is motoring. You’ve got half an hour to make a last minute difference. What do you do?


(Richard Heathcote) #2

Regards networking style events, we tend to call or nudge key people close to the event, check they’re still coming, and more often than not that prompts them to invite a few more people on our behalf, so always helps to bump up numbers with people that wouldn’t have been there otherwise. That’s proved quite useful in the past for us.


(Melissa Saunders) #3

Thanks Richard. Good to hear that’s working for you. Amazing how people don’t think to invite someone to come along unless you put the thought in their heads.