According to event management software company Cvent, these are the 5 New Year’s resolutions event professionals should be making. Do you agree? Do you have any others to add to the list?
Resolution 1: Digitally track attendees’ movements at your events
You probably know everything your audience is doing on your website and other digital channels – why shouldn’t you know what they are doing at your event? Events provide some of the most valuable prospect and customer insights you can get so make sure you start tracking the digital footprints your attendees leave while onsite.
Resolution 2: Gather feedback
Do not second-guess what you think your attendees and prospects want. Make sure you do plenty of research to accurately gauge their objectives and to better understand what content and format they’re looking for.
Resolution 3: Facilitate better networking
Take the time to understand your attendees – their job title, professional interests, etc. to help connect those of similar interests. By offering a mobile event app, attendees can create personalised profiles and engage with each other before the event even starts.
Resolution 4: Use social media for your event’s lifespan
Remember to use social media to help amplify messages before, during - and after your event. Post-event, share photos and top takeaways via your mobile event app and give attendees an easy way to share them via their social channels.
Resolution 5: Integrate collected data
Live events are a data goldmine: sessions attended, time spent at product booths, session feedback, appointments…interest and buying signals are everywhere. Make the most of this data by collecting it strategically and then integrating it into your customer relationship management (CRM) and marketing automation systems.