Do you need specific optin to use your email database to create a custom audience on your social media account?

Hi all
Creating custom audiences on social media using our B2B email database has been recommended to me as a way to promote a forthcoming event. Does anyone know what the GDPR requirements are on this please?
Thanks
Melissa

Hi Melissa, You will need to have obtained consent to use their email addresses for re-targeting them on social media:

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