Do you plan on increasing event marketing spend?

Promoting Your Event
#1

According to The Pulse Report, 31% of event planners think budgets for marketing and communications will increase in 2018. It’s the biggest anticipated increase in spend across the board. Do you agree that promotions will be your biggest area of focus?

The report says: “The anticipated shift in spending on marketing isn’t remarkable given the changing algorithms at Facebook: event organisers are under more pressure to pay for views and clicks in a way that wasn’t necessary in the past.”

Do you plan to spend more on marketing in 2018 than you did last year?

  • Yes
  • No
  • Maybe

0 voters

UK 2018 Pulse Report pdf marketing spend
UK 2018 Pulse Report pdf marketing spend.png742×663 52.3 KB

#2

Our events are free, so thus far all our marketing both online and offline has been free; purely consisting of manual graft! Guerrilla style some would say!

However, as we’re working on ways to monetise some of our events I am keen to trial things on a paid basis; sponsored tweets etc to gain access to new audiences etc. Nothing majorly costly, just little trials here and there, see what works.

1 Like
#3

Keep us posted on those trials. I think there are a lot of people in the same boat as you who haven’t tried paid yet but plan to - I’m sure any learnings would be gratefully received!

#4

Yeah certainly will do.
We already rank well on Google for our relevant keywords and phrases, so not worried about going the Adwords route, but yeah the Twitter angle would be fun to try at some point. Just to have a set pot of money to allocate, let it get used up, and see what happens.

1 Like
#5

Awesome job ranking for your main keywords. Be careful a competitor doesn’t come in and start bidding on those phrases though. They’ll show up above your organic results and might lead to slightly lower clicks. I’ve seen this happen and you might experience 2-5% drop in clicks for certain phrases which competitors are bidding on. All the best :+1:

#6

Use the following steps to create your event marketing plan.
Step 1: Set the Goals and Budget for Your Event. …
Step 2: Set Event Content Creation and Management Tactics. …
Step 3: Leverage Your Event Speakers and Attendees. …
Step 4: Promote Your Event in the Right Places. …
Step 5: Summarize Your Communication Tactics.