If you haven’t heard about the disaster that was Fyre Festival the other weekend, here’s a pretty good deconstruction of it:
tl;dr Guest’s who had paid up to $12k for a ticket to the festival, arrived to a site in total chaos and lacking in basic essentials such as secure accommodation, and adequate supplies of food, drink and electricity. The luxury festival, promoted by A-list influencers such as Kendall Jenner, Bella Hadid and Hailey Baldwin, promised a weekend of yacht parties, luxury accommodation and gourmet food.
What followed was the mother of all social media storms and a reported $100 million in lawsuits now filed against the organisers.
The Fyre debacle has also interesting called into question the ethics of influencer marketing. What do you guys think about this?
Can using influencers get a bit dangerous? How do we trust first time festivals?
Anyway, sincerely hope no one here had a ticket!
P.s if you’re wondering how the festival got funding in the first place? Here’s a breakdown of the pitch deck they used for investors: