How have you been engaging your ticket-buyers during this challenging time?

Everyone’s business and situation is unique, and we want to know: how are each of you making adjustments to continue to engage with your ticket-buyers during COVID-19?

We recently heard from the creators at Crowned Sparrow Craft Company (who gather to enjoy craft beers, and express their creativity through pre-planned crafts) who had some concerns around moving their event online. Mostly, during this particularly stressful time, they wanted to make sure their attendees could still “feel a personal connection with each other even if they were virtual” and still be “joking and laughing while sipping on their glasses of wine and beer.” With “community building” at the forefront of their business, they’ve had to pivot quite a bit (including simplify the craft projects and account for video/technology learnings). Here’s how the team at Crowned Sparrow is coping with the rapidly changing landscape of COVID-19.

  1. Creating small inventive ways to support their crafters/attendees (like sending out craft kits to attendees’ homes before every lesson)
  2. Accepting that some things are beyond their control and adjust their strategy accordingly (e.g. pivot their in-person classes to virtual classes, with a few modifications)
  3. Staying positive and plan on coming out of this stronger (nurturing the community while on lockdown in small ways will make a big difference when we all emerge from this)

Everyone’s business and situation is unique, and we want to know: how are each of you making adjustments to continue to engage with your ticket-buyers during COVID-19?