I’m part of an events team that organizes an annual concert called EuroStarz, which features artists who have entered the Eurovision Song Contest.
Now in its third year, our next event is on 18 August. Despite over 700 followers on our Facebook page, positive coverage from other fan groups, teaming up with a Media Partner called ESC Bubble and a Headline Act who is a previous Eurovision winner, we are having problems selling out full target of tickets, which is 150. We are only getting half of that.
Any ideas on how to boost ticket sales at this late stage?
Also, we feature six artists, but I was thinking of scaling this back to four for the future, and having the focus on quality rather than quantity. This is because (1) budget considerations and (2) looking after 6 artists on the day of the concert is hard work, especially when some come from abroad. The EuroStarz team does this as a hobby, outside of our normal work. There are only three of us, and I was thinking of putting out a call for volunteers to join our team to lighten the load.
Any input you can give would be welcome.
EuroStarz Events Team