Hi, Nick. Thanks for your response.
Well, basically, I intend to optimize my promotion initiatives in order to maximize events’ return. In order to do that, I’m trying to setup GA in a way I can better assess which channel led into which conversion.
For example, I hang some posters on university’s walls in which the event is going to happen. I’ve noticed it is linked with 3 conversions in GA. However, once I’ve setup GA conversion based on “/register” Eventbrite page, I’m not sure how many tickets I’ve sold and who was the person that bought it.
First, let’s imagine these 3 conversions (/register page visitation) were from 3 individual entrepreneurs.
Now let’s imagine they were sold to 3 company buyers that bought 3 tickets each (for company’s employees).
These two examples lead to 2 two different conclusions (number of tickets is higher on the second example: 3 vs. 9). The personas are different too. Let’s say I’m focusing on the entrepreneurs. Even having sold only 3 tickets, posters are a valuable promotion channel. Etc, etc…
So, how do you setup GA for assessing tickets conversion? Is with “/register” page too? Is this the best way to do that?