What are your thoughts on the value, benefit, differences and challenges between a one-day, one & a part-day or a two-day event?
I was looking to put on an exhibition event. I think it depends on the event. If it is open to the public and is a free event then the weather can have a significant impact on entrant numbers, therefore a 2 day event hedges your bets somewhat. I guess it depends how large your target audience is. Do you think you could fill a 2 day event?
Content is not the issue it the attrition rate… inevitably free events have higher drop-out rate. I was curious generally. I’ve run everything from half days to 5 day events