Promoting To Promoters

We are all promoters here. We are adept in promoting and planning our own events, marketing it to the right people.

If your event has to deal with getting actual event promoters to participate…you know, those of us who are “in tune” to the language we use, what’s the best way to go about it? I’m attempting to get a mailing list out there, but I feel like that’s a bit too “old school.” Influencer marketing is also something that promoters recognize, and as such, might ignore.

Have any of you had similar experiences? If so, any advice you could throw my way?

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Hi Sachin, I think I would start with PR, email and test out various digital options including LinkedIn, Twitter & Facebook advertising. The messaging here would be key as it always is but you’re going to have to give event promoters compelling and solid reasons to attend. I would look to promote the benefits of attending the event which they can use in their work from day one.

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