The team I work in organises our own events and occasionally we also take on group bookings for stage shows, sporting events, etc. - things that people tend to want to attend in groups of two or more. In the past year or so, we’ve often ended up with a solitary ticket for various events left in our inventory, which means we can’t say we’ve sold out, and also we work on pretty thin margins so occasionally it’s the difference between break-even/profit or loss/break-even. Naturally, tends to be difficult to sell one ticket because people generally don’t like going to social events by themselves.
Anyone else run into this problem and how did you get around it?