As I’ve mentioned on other threads, we run free monthly business networking events (late mornings) in Birmingham, and we’ve now started branching out into doing other additional events at various times of day, late lunches, early evenings etc.
So far these additional events have been free, as food offerings have either been sponsored/supplied by the venue; and our last evening event was in a cocktail bar meaning people just bought their own drinks.
Our last one stumped us a bit as we’d had about 130 booked in via eventbrite, and only around 75 turned up on the evening. Still good numbers, but given we’d told the venue we were expecting far more, it was a little bit awkward that we’d had that level of dropout; since previous events where we’ve taken bookings, we’ve had nowhere near that level before.
So we are now starting to think about charging for some of our additional events, to encourage people to attend once they’ve booked their tickets, as they’ll be more invested in doing so.
We’re not looking to turn this into a money-making venture, especially not at this stage, so if we did charge it’d most likely be a case of possibly having to fund any food offerings, or most likely just use the funds and donate to a charity.
So that being said, what would your thoughts be on an appropriate amount to charge to encourage people to attend, if it were for raising funds for a charity? £5 a ticket? Something nominal that would encourage people to attend, but not too expensive as to make people potentially feel they’re not getting full value etc?
Would be interested to hear your thoughts.