When do you put your event tickets on sale? Do you work with a set number of weeks out from the event? The nearest pay day? At or immediately after the last event?
Our blog on when people book tickets suggests that nearly half of people who attend free events only book the day before or on the day whilst for paid for events, the higher the ticket price the more likely they are to book well in advance. I suspect there will be an element of scarcity in there but what’s your experience and when do you go on sale?