We are continuing the discussion from How event technology can really start to deliver ROI - 21 March, London:
At the event we had a number of questions form attendees that we didnt have time to answer, thefore we have posted these questions below and the panel will answer them in due course.
Whether you came along to the event or not, if you have any questions or comments, or just want to get stuck into the discussion please feel free to post below.
Should you wish to watch a recording of the event and the discussion please visit https://www.youtube.com/watch?v=6W3-eZer3Yk&t
Q1) Because of the word investment; does that put pressure on event tech to deliver a financial return? Do the panel agree that the objective should be sought first?
Q2) Is ROI even tangible all of the time? Surely some things like emotions are difficult to define or measure.
Q3) '@Alison, what are the must-have event tech solutions that guarantee ROI at your shows?
Q4) The panel refer to onsite and post show ROI but can the ROI journey start with engagement and metrics pre-show? Exhibitors and visitors are acquired months in advance so can the process start earlier?
Q5) Given the ability to accurately measure ROI from other marketing channels and the growing focus on data driven decision making, does the industry need to work more closely with the exhibitors to understand and improve the return from events?
Q6) Particularly on conversations and decision-making on new tech and innovation, how does the panel suggest we overcome the barrier of having no obvious/demonstrable ROI?
Q7) If exhibitions are ultimately about money and exhibitors are the ones paying, isn’t rebooking the only real measure of ROI from the show organiser’s viewpoint.
Q8) Technology can already allow a personalised agendas and checklists to make their visit as efficient as possible…but will visitors/delegates make use of this. Do you see 80% plan their day?
Q9) I understand the panel’s experience is exhibition heavy, but do they have an opinion on how event tech can be used in other events (launches/galas etc.) to measure ROI?
Q10) A lot of talk about revenue generation but not about things such as generating behavioral/cultural change through education, etc - more for internal comms events.